APPLE INC. Essays - Apple Inc., Technology, Computing, IOS

APPLE INC. Name Professor Instructor Course Date Table of content:Page Summary . 3 Introduction . ..4 External environment 4 2.1 Market size, growth, share and definition .5 2.2 PEST analysis 6 2.3 Competitive analysis ..8 2.4 Competitive industry analysis 9 2.5 SWOT analysis. . ..12 3.0 Market segmentation 15 3.1 positioning strategy..15 3.2 Price strategy15 3.3 Promotion strategy. ... ...16 3.4 Distribution strategy.17 3.5 Social Responsibility18 4.0 Conclusion18 Summary Apple Inc. is an international company that deals with the manufacturing and development of personal computers, communication devises, software among many more other items. The iPhone and iPod are well known globally along with computer lines known as the Macintosh. It is a company that has set its roots deep hence creating a brand name that is locally recognized. The quality of the products that it produces is the reason why their products have been accepted as luxury products that cost higher than they are supposed to. Strategic evaluation of a company is important for it gives you the negatives and positives within and without the entire organization. It enables the competition to know the kind of strategies that should be put in place to ensure that they still have their market share. Customer care of high quality is a very important reason to have consumers coming back to back and refer others to one's goods and services. This leads to effective promotions and social res ponsibility to the rest of the community. When an organization's social responsibilities are top notch then they can be able to work on their strategic distributions to the rest of the world as their reputations will allow then to be accepted into foreign land where they can sell their products as Apple Inc. has done. Introduction Apple Inc. is an international company that basically deals with the development of personal computers, communication d evises, and software among many other items. The iPhone and iPod are well known globally along with computer lines known as the Macintosh. Apple owned ten retail stores in ten different countries under the title 301. Software packages include the X, Mac and the OS operating s ystems, the final cut studio, life suite in terms of multimedia and many (Varsalone, 2008) . This is to show you that apple as a company is one force to reckon with in the market. Most of their innovations and creations have always been known for their high quality and efficiency. Apple was started in the year nineteen seventy six by two co-founders best known as Steve Wozniak and Steve Job in California a small place known as Cupertino. Apple Inc. was not originally named that from the beginning hence it had the word Computer between the two words. The word was latter stripped of f in the year two thousand and seven in January date nine. Apple just like any other company has had its failures before they got track of what they were really supposed to do. Their first computer which was known as the Apple I was a total disaster in the years nineteen eighty but they did not stop there hence they went on to make the second computer Apple II which was a total success (O'Grady, 2009) . The assignment below stipulates a critical analysis of Apple Inc. This will be achieved by analyzing the external environment of the company . Inclusive of the essay will be the strategies that the company has in the market that leads to its success. External Environment. External factors are best known to be evaluated by the use of the Pest analysis which has been a valuable way of looking into the political. Economic, Social and technical factors that affect the company as a whole. Market size, share, growth and definition App le is the leading organization when it comes to the management and the provision of smart phones. This company is the only one that has created both its original software and hardware hence its customers can both buy and share through a media platform known as the iTunes. Apple was able to make huge sells in the year twenty- twelve where they made roughly over thirty five million iPhones and up to twelve million